ABOUT US
Certified International Luxury Wedding and Event Planning Agency
"If we could give her 10 stars, we would! Luba helped us plan the most amazing wedding in Florence, Italy. Deciding to work with her was the best decision we ever made. Our wedding was a dream come true, and we truly couldn't have done it without her. She is organized, loyal, reliable, professional, thoughtful, and brilliant. When we hired Luba 9 months before our wedding, we had almost nothing planned yet. She immediately went to work and turned our wedding around like a superhero. Her responsiveness, experience, expertise, and genuine love and care are what make her so special. We would recommend her 10/10 times to anyone planning their wedding. We are so so grateful for everything she did for us." - Brianna P., Boston
Hello! My name is Luba Gankin. I am the founder and owner of Primavera Dreams Weddings and a Certified International Luxury Wedding and Event Planner and Designer.
I speak four languages and feel equally at home weaving through the historical alleys of Italy, strolling the lively streets of Boston, and savoring the cosmopolitan charm of London. Italy has my heart, and it's where my soul feels truly alive.
With a Ph.D. in science and a background in leading international innovation projects, I realized eight years ago that my true purpose is creating unforgettable moments for you and your beloved. Whether it's an enchanting Italian affair or a charming New England celebration, my mission is simple: to weave your love story into an exquisite tapestry of cherished memories. Let's make your special day an affair to remember!
My name is Dina Locke.
Ever since I was little, I’ve seen and been influenced by my mother Luba' s incredible ability to plan events, bring people together, and keep them entertained to create lasting memories. I’m quite certain that a lot of her passion (and success!) for such celebrations has rubbed off on me and translated into an enthusiasm of my own.
I’ve been living in London for the past 14 years and am helping as a local representative for couples living here who decide to celebrate their marriages in Italy. I also assist as an on-site coordinator during weddings there.
I speak Italian and am entirely in love with the language and culture!
My name is Diana Da Ros.
I am half-Italian/half-Czech. I was educated in art & fashion, which I followed by exciting work experiences at some of the most important Italian and global fashion brands such as Gucci, Moschino, Calvin Klein, Dsquared, as well as in Italian TV & Media and with American tour operators.
In 2010 I founded my own Event & Wedding Planning Company in Italy.
I met Luba, founder of Primavera Dreams Weddings, at a professional networking conference, and we hit it off over our shared passion to transform people’s event dreams into reality! We now work closely together to support local planning in Italy to create unforgettable weddings, events, and honeymoons.
Password? Emotion.
My name is Sabina Roytman.
With Boston as my home for 17 years, fluency in three languages, and a diverse professional background in catering, program management, and accounting, my ultimate joy lies in orchestrating unforgettable moments. Crafting themed parties for loved ones has long been my forte.
Now, I'm excited to channel my expertise into creating unforgettable wedding experiences with the Primavera Dreams Team.
If we feature a venue on our website, it means we have personally traveled to that location, carefully inspected it, met with the owners, checked every little detail, and decided that we’d love to offer it to you.
We invite you to join us on a journey: let’s plan and celebrate together!