ABOUT PRIMAVERA DREAMS
Beyond Coordination:
The Architecture of the Unforgettable
At Primavera Dreams, we believe that the most breathtaking celebrations are built on a foundation of invisible precision. Founded by Dr. Luba Gankin, our agency was born from a singular philosophy: that luxury is a byproduct of meticulous engineering and artistic intuition.
With a global team based in Boston, London, and Italy, we serve a discerning clientele who value their time as much as their aesthetic vision. We don't just plan events; we architect experiences—leveraging a Ph.D. in logistical mastery and a deep-rooted passion for European heritage to ensure that while we manage the complex variables, you are free to inhabit the magic.
Dr. Luba Gankin
Founder & Principal Architect​
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Scientific Precision. Artistic Soul. Dr. Luba Gankin brings a distinctive blend of scientific rigor and global perspective to the world of luxury weddings. With a Ph.D. in Physical Chemistry and a distinguished international research career at institutions including MIT and the Sorbonne, Luba possesses a rare level of logistical mastery. She views every celebration as a complex, high-stakes project where failure is not an option. This background allows her to apply exceptional organizational depth and creative problem-solving to the most intricate destination events.
A Global Perspective. Born in St. Petersburg and having lived in Paris, Luba now divides her time between Boston, Miami, London, and Italy. Fluent in English, Italian, French, and Russian, she moves effortlessly through international markets, negotiating with elite vendors and navigating the cultural nuances of the world’s most exclusive locales.
Founded in 2015, Primavera Dreams is the culmination of her obsession with beauty and her commitment to engineering seamless, profoundly personal memories for a discerning global clientele.
If we could give her 10 stars, we would! Luba turned our wedding around like a superhero. Her responsiveness, expertise, and genuine care are what make her so special. Deciding to work with her was the best decision we ever made. Our wedding was a dream come true, and we truly couldn't have done it without her. She is organized, loyal, reliable, professional, thoughtful, and brilliant. Her responsiveness, experience, expertise, and genuine love and care are what make her so special. We would recommend her 10/10 times to anyone planning their wedding. We are so, so grateful for everything she did for us. - Brianna P., Boston to Florence
Sabina Roytman
Lead Planner | Boston
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Strategic Operations. Cultural Artistry. Sabina Roytman brings a sophisticated blend of operational mastery and cultural intuition to the Boston team. With a Master’s Degree in Economics and an extensive background in financial operations and program management, Sabina approaches wedding planning with the analytical mindset required for high-investment, luxury events. Her ability to navigate intricate logistics and manage large-scale vendor teams with precision ensures that every celebration is as structurally sound as it is beautiful.
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A Bridge Between Traditions Originally from Moldova and having lived in Germany before settling in Boston, Sabina is a true global citizen. Fluent in English, Russian, and German, she possesses the unique ability to bridge cultural divides, helping international couples honor their heritage with authenticity and grace. Known for her unflappable, steady presence, she provides her couples with the clarity and confidence needed to fully immerse themselves in the joy of their milestone.
Diana Da Ros
Local Specialist | Italy
Authentic Italian Heritage. Diana is our boots-on-the-ground expert in Italy, providing the essential local knowledge that transforms a "destination wedding" into an authentic Italian celebration. Her deep-rooted connections with local artisans—from boutique florists in Puglia to private villa owners in Lake Como—give our clients exclusive access to the hidden gems of the Mediterranean.
Master of On-Site Logistics Working in close coordination with Luba, Diana manages the intricate details of local vendor relations and site inspections. Her fluency in the local customs and her mastery of regional logistics ensure that the "Italian way of life" meets our firm's rigorous international standards. With Diana, our couples have a local advocate who ensures every detail of their Italian dream is executed with flawless precision.
Dina Locke
Representative | London
The Curator of Experience. Based in one of the world’s great fashion and design capitals, Dina Locke serves as our London representative, specializing in the aesthetic and experiential touchpoints of the Primavera Dreams brand. Fluent in English, Italian, French, and Russian, with a background in international relations and luxury hospitality, Dina understands the expectations of the modern, global couple.
Bridging the Gap, Dina acts as a vital link for our UK-based clients planning celebrations in Italy or the United States. Her proximity to Europe’s top design houses and her refined eye for contemporary trends allow her to provide on-the-ground support and styling inspiration. Her role ensures that our clients receive a seamless, "always-on" service experience, regardless of their time zone or location.
