Justin Alexander Warshaw Tuscany Wedding at Castello di Celsa | Primavera Dreams
- 22 hours ago
- 6 min read
When Justin Alexander Warshaw, CEO and Creative Director of the global bridal brand Justin Alexander, reached out following a personal referral, he already had a clear vision.
What he needed was not coordination, but a structured approach to bringing that vision to life in Tuscany, across multiple days, locations, and moving parts.
From the beginning, it was clear that this would be a highly considered production. The expectations were high, the guest experience had to feel seamless, and every element needed to work within the reality of a historic Italian setting.
Venue Selection: Why Castello di Celsa
Choosing the right venue in Tuscany is not only about aesthetics. It determines how the entire wedding weekend will function, from guest flow to logistics and timing across multiple days.
For Justin and Kelsey, I developed a curated venue itinerary, selecting properties that aligned with both their visual direction and the practical requirements of a multi-day celebration.
Castello di Celsa stood out as the strongest option as soon as I understood their vibe and refined the vision.
Its gardens, layout, and overall atmosphere supported their “Garden of Love” concept, but more importantly, it allowed for a cohesive experience without forcing transitions between spaces.
After visiting the property together, the decision became clear. The connection was immediate, but it was also grounded in the venue's ability to support the weekend's scale, structure, and flow.
Planning a Multi-Day Wedding in Tuscany
This wedding was designed as a three-day experience, not a single event.
That distinction changes everything.
Planning a multi-day destination wedding means thinking beyond individual moments and focusing on how the entire experience unfolds:
How guests arrive and move between locations
How each event transitions into the next
How energy builds across the weekend
For this celebration, the structure was intentional from the start.
Welcome Event: Setting the Tone
The celebration began with a relaxed welcome evening at Borgo San Luigi.
A pizza and typical Tuscan dinner gathering allowed guests to settle into the setting, reconnect, and ease into the weekend. An Italian music trio was performing traditional Italian and international songs. The welcome toast by the groom and a few speeches by friends and family followed.
This type of opening event is important. It sets expectations without overwhelming guests and creates a natural starting point for what follows.
High-Fashion Logistics: Managing Multiple Bridal Looks
Because Justin leads a global bridal brand, fashion was integral to the weekend.
The bride wore multiple gowns across the celebration, including three different looks on the wedding day itself, while the groom wore two. Each transition required coordination between styling, photography, and timing.
Managing this is not only about wardrobe. It is about ensuring that each change feels natural within the flow of the day without interrupting the guest experience.
This level of coordination is closer to managing a live production than a traditional wedding timeline.
The Wedding Day: Managing the Unexpected
The wedding day itself required adaptability.
The morning brought heavy fog and persistent rain, conditions that occasionally occur in Tuscany in the fall but require immediate decisions. At that stage, the priority is not reacting emotionally, but protecting the timeline and the overall experience.
Adjustments were made quietly:
Timelines were refined
Vendor teams were coordinated in real time
The sequence of events was adapted
By the time of the First Look, the atmosphere had completely shifted. The ceremony proceeded as planned, and the day unfolded seamlessly from the guests' perspective.
This is where experience matters most. Not when everything goes as expected, but when it does not.
Adapting the Design: When the Setting Changes
The original plan for dinner was to host it outdoors, fully integrated into the landscape of the castle grounds.
However, as the weather continued to shift throughout the day, it became clear that we needed to move the reception into the barn.
This type of transition is never just a change of location. It affects:
The layout
The lighting design
The overall atmosphere of the evening
The entire setup had to be reworked in a short timeframe, with adjustments across all vendors.
What matters in these situations is not the change itself, but how it is managed. The goal is always to preserve the experience for the couple and their guests, without making the adjustment visible.
The dinner ultimately unfolded in a way that felt intentional, structured, and fully aligned with the setting.
The Final Part of the Evening
After dinner, the atmosphere shifted from a structured reception to a more relaxed and celebratory part of the evening.
The first dance took place under the open sky, creating a natural transition from dinner into the next phase of the celebration. It was followed by a fireworks display over the castle, which brought a strong visual focus without interrupting the flow of the evening.
From there, the celebration continued outdoors with a sparkler exit, allowing guests to participate and remain part of the moment.
The after-party extended into the night with a more informal setup, giving the couple and their guests the space to continue celebrating at their own pace.
Designing this part of the evening is not about adding elements, but about timing them correctly. Each moment needs to feel connected, without breaking the overall rhythm of the day.
Farewell: Closing the Experience
The final day was intentionally lighter.
A sunshine poolside gathering and delicious brunch allowed guests to unwind and experience the property at a slower pace before departure. This balance is important in multi-day weddings. Not every moment needs to be highly produced.
Vendor Collaboration in Tuscany
A wedding of this scale relies on a highly experienced team.
Photography by David Bastianoni Studio captured the editorial and emotional narrative of the weekend
Floral design by Flowers Living created structured yet organic installations
Catering by Guidi Lenci balanced informal and refined dining experiences
Production and entertainment by Kaleydo Entertainment managed sound, lighting, and the final firework display
Videography by Waterfall Visuals, whose approach aligned naturally with the tone of the celebration. Their work focused on capturing the atmosphere of the weekend rather than staging moments, which allowed the experience to remain fluid and authentic.
Working in Italy means selecting vendors who not only deliver quality but also understand how to operate within historic properties and complex logistics.
What This Wedding Represents
This celebration was not defined by scale alone, but by how it was structured and executed.
understanding of local logistics
careful timeline design
coordination across multiple days
the ability to adapt without disrupting the experience
It is not only about creating something beautiful. It is about making sure it works.
Editorial Features
This wedding was featured in more than 15 international publications, including Green Wedding Shoes, The Knot, and Bridal Guide.
The coverage highlighted not only the design but also the overall structure of the celebration and the experience created over the weekend. A selection of features is available below.
Planning a Destination Wedding in Tuscany
For couples considering Tuscany, a multi-day structure often provides the best experience:
a welcome event to gather guests
a wedding day that balances ceremony and celebration
a farewell moment that allows for a relaxed conclusion
Venue selection, logistics, and timing all play a central role in how successful that experience feels.
Frequently Asked Questions
How far in advance should you plan a wedding in Tuscany?
Ideally, 12 to 18 months in advance, especially for well-known venues.
Can you plan a multi-day wedding in Tuscany?
Yes, and it is often the most effective way to create a cohesive guest experience.
What is the biggest challenge when planning a wedding in Tuscany?
Logistics. Transportation, timing, and working within historic properties all require careful coordination.
What happens if the weather changes on the wedding day?
Contingency planning is essential. A strong planning structure allows for adjustments without affecting the guest experience.
How many guests can a venue like Castello di Celsa accommodate?
Typically, around 100 to 150 guests, depending on the setup and event structure.
A well-planned destination wedding in Tuscany is defined not by individual elements, but by how everything comes together throughout the entire experience.
As Featured In
The Knot
Bridal Guide
Perfect Wedding Magazine
Bridal Times
Nordic Bridal
Wedding Journal
White Magazine (Italy)
Sposi Magazine (Italy)
The Real Wedding (Italy)
Athens Magazine
Yes I Do (Greece)
Bridal Buyer
